At Farmday, we are not just structuring agricultural investments
We are building a platform for transparent, fractional ownership of productive farmland
From day one, our commitment has been to build in the open, sharing our operational, legal, and technical progress as we move toward our initial presale and the launch of future farms
From Fields to Frameworks
Farms and startups have more in common than people think
Both rely on:
Playbooks and discipline
Standards and interoperability
Trusted partners
Long-term execution
Shared knowledge
Farmday is built at the intersection of agricultural experience and startup operations
Our journey spans decades, with roots in family farms in Colombia and professional leadership roles in technology companies across France, Israel, California, and New York
We grew up around land
We built careers around systems
Farmday is where those worlds converge
From Concept to Infrastructure
After validating the concept legally and structurally with counsel, we began designing the infrastructure required to launch responsibly
Today, our backend is powered by:
Odoo for operational management and structured reporting
DigitalOcean for secure and scalable cloud infrastructure
Stripe for regulated, secure payment processing
Mercury for institutional-grade banking
Hoyos Law for cross-border legal structuring and deeded ownership compliance
Beyond infrastructure, our strategic direction is informed by our network within:
Latinx in Tech
International Chamber of Commerce connections
Agricultural operators and international founders
These relationships guide our governance, compliance decisions, and expansion strategy
Farmday is designed for success
Human-Driven, Data-Assisted
Farmday began with two Colombians who met in New York; from the beginning, this has been international in spirit
Our cultures share something important:
A respect for land, food, and long-term stewardship
Technology does not replace farming
It enhances transparency
Our approach integrates:
Structured farm management systems
Digital reporting dashboards
Smart-farm infrastructure
Professional local operators
The goal is alignment between landowners, operators, and fractional participants
Building Economies of Scale for Farms
Many excellent farms struggle not because of soil quality, but because of administrative burden
Farmday is designed to:
Support payroll and financial structuring
Provide technology infrastructure
Improve reporting transparency
Facilitate access to capital
Enable expansion without loss of operational control
Operators focus on the land
We focus on structure, systems, and growth
Why Now
Fractional ownership is no longer theoretical
Legal innovation, digital infrastructure, and secure payment systems now allow real-world assets to be structured responsibly for broader participation
We are launching in Colombia because:
We know the regions
We know the operators
We understand the legal landscape
We believe in the country’s growth trajectory
Colombia continues to unlock regions that were previously inaccessible, with improving infrastructure, export capabilities, and agricultural modernization
Our investments aim to support smart businesses and regional development — responsibly and sustainably
Environmental Stewardship
Agriculture is not simply production
It is stewardship
Farmday integrates environmental responsibility into:
Irrigation strategy
Crop selection
Infrastructure planning
Governance frameworks
Nature teaches compounding, resilience, and patience
We aim to reflect those values in how we build this company
The Road Ahead
We are preparing for our initial limited presale allocation as a first step in launching our platform model
Future farms will expand across crops and regions, structured independently, with disciplined growth
We want to build intentionally, with transparency at every stage
If you’re interested in following our progress, joining our early community, or participating in upcoming offerings stay connected through our blog, forum, and newsletter for announcements and developments